Designing an Activity-Based Teaching Model for Online and In-Person University Media, Communication, and Culture Programs

The need to modify traditional approaches to teaching theoretical subjects, particularly in the field of Media, Communication, and Culture, is an enduring challenge within higher education. This paper addresses these challenges by proposing a 5-step (Apply the theory approach) activity-based curriculum model. This model aims to enhance the learning experience by emphasising the active application of theory throughout the educational process, rather than relying solely on rote memorisation or passive knowledge absorption. The model strategically integrates online and offline learning approaches, drawing on the work of key figures in educational theory such as Brown and Voltz (2005) and Salmon (2013). It incorporates elements of effective learning, such as active learning methodologies, scenario-based activities to simulate real-world applications, and timely feedback to facilitate student understanding and skill development. These elements are applied across digital and physical learning environments to create a flexible and engaging educational experience. To illustrate the practical application and potential benefits of this model, a detailed case study and sample lecture plans are provided. The proposed model aims to equip graduates with enhanced practical experience and thereby improve their employability prospects within the competitive media, communication, and cultural industries. Ultimately, this activity-based curriculum model offers a promising framework for transforming the teaching of theoretical subjects, potentially bridging the persistent gap between theoretical knowledge and practical application, particularly within Media, Communication, and Culture studies.